social media management / social strategy / content creation / influencer marketing / community management / creative direction
social media management / social strategy / content creation / influencer marketing / community management / creative direction
about me.
Hi, I’m Ashley! A proud first generation Salvadoran - American who is highly passionate about all things social!
Since graduating, I’ve been honored to help manage social accounts for brands like Toyota, the U.S. Space Force, Hopdoddy and smaller businesses that focus on uplifting BIPOC communities (something I’m superrr passionate about). My expertise ranges from content creation, community management, social strategy/management, influencer relations, and creative direction. I love finding creative ways to tell stories that feel authentic, inclusive, and impactful.
Recent Awards:
AAF Big Wig 2025 - Best Social Media Professional
more about me.
I’m from Houston 🚀
Go ‘Stros!!!
I love posting on my TikTok! I made almost 17k friends by talking about my life, beauty, fashion, etc!!
I have two Great Pyranees:
Basco & Bruno 🐾
Me 🤝 Annotating Books
My favorite book is The Alchemist
by Paulo Coelho!
“Ashley was an incredible addition to the team and we were sad to see her move to Austin! She showed a quick grasp of our Social Playbook and how to be trendy across platforms, a willingness to learn and try creative endeavors outside her wheelhouse, and always had a team player mentality to bring client work to life.”
— Sam VanderforestSocial Media Manager, Saatchi
✶ recommendations ✶
“Ashley is such a delight to work with! Not only is she insanely creative, but she also is a fast-learner, willing to pivot quickly, and takes initiative to get the job done. She has brought a fresh lens to our work, going above and beyond with thought-leadership to get creative with the work we produce. She’s receptive to feedback and does well to put it into practice. She’s been such a great person to work with, and I can’t wait to see what her career has in store! She’s a powerhouse.”
— Landri DriskillSocial Media Strategist, GSD&M
“Ashley has been an absolute pleasure to work with. She is highly reliable and consistently delivers on her commitments. Her creativity shines through in her excellent videography and photography skills, and she has a natural talent for being client-facing. Ashley not only provides thoughtful recommendations but also knows how to leverage trends and transform them into impactful, brand-ready ideas.
She is a fast learner who quickly adapts to new challenges, thriving both in independent projects and collaborative team settings. Ashley goes above and beyond in everything she takes on, demonstrating a keen eye for detail and a dedication to excellence.
It has truly been a privilege to work alongside her, and I am confident she would be an invaluable asset to any team.”
— Julia MelcherSenior Social Strategist, ICUC